@inproceedings{479,
title = "Digital Marketing Design to Increase Tourism Visit and Maintain the City Image",
address = "Jawa Barat",
booktitle = "Economic and Development",
editor = "Aldrin Herwany,Erie Febrian,Ardi Gunardi,Deru R. Indika",
pages = " -",
year = "2020",
url = "https://www.series.gci.or.id/proceedings/view/479",
doi = "10.32698/ICRED.0479",
author = "Tika Annisa Koeswandi,Azizah Fauziyah,Mira Nurfitriya",
abstract = "In 2020, the advance technology of business activity has come to the phase where the promotion is in a form of digital marketing. The use of digital marketing is very popular in the several industries such as service and tourism since it can help increasing tourism visit and maintain the image. Tasikmalaya Oktober Festival is an annual event held by Tasikmalaya Government to attract tourism visit and maintaining the new image of Tasikmalaya. The promotion activities conducted by digital marketing however a good design of digital marketing has not been drawn. Thus, this research is descriptive qualitative research involving the implementation of digital marketing conducted by the City Government of Tasikmalaya and the Department of  Tourism,  Youth  and  Sports  through  Tasik  Oktober  Festival  event.  Data  collection  techniques  were literature study and interviews with the organizers of Tasik Oktober Festival event. The data were then analyzed  descriptively  using  data triangulation techniques.  This research  found that  a design  of  digital marketing  for  Tasikmalaya  Oktober  Festival  consists  of  quality  website,  strong  social  media presence, engaging content and mobile-friendly. This design of digital marketing effectively transfers the objective of the promotion to the costumer. It is because there is still a old consumer and new consumer meetings can occur a process when a digital brand awareness can be developed and product images can be built.",
keywords = "City image, digital marketing, tourism visit",
publisher = "Redwhite Press",
}