Da'wah strategies for millennials and gen-z: a comprehensive literature review

Abstract

This research is a literature study that describes effective da'wah methods for millennials and Generation Z in the current digital era. The study results show that social media is the most effective and widely used means of media of da'wah among millennials and Generation Z because these two generations are the most active in digital technology. Da'wah in the form of short videos and creative content on social media has been proven to increase religious understanding, self-awareness, and motivation to worship Millennials and Generation Z. In addition, social media helps to deliver religious values that are more relevant to modern lifestyles so that they are more easily accepted among the younger generation. Despite challenges such as vulnerability to exposure to negative content, da'wah approaches through interactive media such as social media have great potential to strengthen the religious understanding of the younger generation if accompanied by regular evaluation. This study emphasizes the importance of innovation in digital da'wah to achieve a young generation fluent in religious understanding despite living in the era of globalization.