Etiquette of du’at in dawah through caption

Muhammad Fuad Ikhwansyah(1*)
  • (1) Postgraduate Student, Islamic Religious Institute of Palangka Raya
  • (*) Corresponding Author

Abstract

The digital era has propelled the role of digital technology into various sectors, including dawah (Islamic preaching). Du’at (preachers), as the primary actors in dawah, are certainly influenced by digital dawah. Many digital media are used in dawah today, and one of the most popular is social media. Dawah through social media is conducted through various methods and platforms. Given the current trends, social media is one of the main centers of dawah today. Multiple approaches are used, such as live streaming, reels, and others. One popular approach today is dawah through captions. Short sentences with meaningful content that are easy to share have been highly sought after recently. However, using captions in dawah sometimes causes controversy, such as false hadiths, captions containing hate speech, and the spread of hoaxes. Therefore, this study aims to examine the ethics of du’at to be wise in conducting dawah, especially through captions. This study uses a qualitative method with data collection techniques using a mixed method of literature review and observation. The results of the study show that there are five Etiquettes for du’at in conducting dawah through captions, including citing sources, every piece of information conveyed must be accompanied by a clear and reliable source. Avoiding hate speech, avoid using words that can provoke hostility or hatred. Posting content that is already a consensus among scholars, Focus on Islamic teachings that have already been agreed upon by scholars. Verifying the accuracy of information, before sharing information, ensure its accuracy first. Checking the credibility of the source, check the credibility of the source of information to be shared. The researcher also provides several examples of appropriate and inappropriate captions as a result of the researcher's observation of various captions circulating on social media.

Keywords

Etiquette; du’at; caption

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DOI : https://doi.org/10.32698/aicoiis24591

Annual International Conference on Interdisciplinary Islamic Studies

Annual International Conference on Interdisciplinary Islamic Studies

Redwhite Press

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July 2025

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